For this project I was tasked with creating a new logo for a local photographer. The client wanted to refocus her brand away from family portraiture and focus more on branding photography. The client had a very strong idea of the overall feel and aesthetic she wanted for her brand. She did not want her logo to include cameras or lenses and wanted an organic and flowy feel.
The growing leaf represents the blooming businesses that Kayleigh Captures helps grow. The window provides structure and intrigue. Using two greens as branding colours gives the client the organic feel she was looking for. The font is Bodoni 72. The client insisted on a serif font with dramatic line weights and this fulfils that brief. It is paired with Helvetica Neue for a modern feel that pairs well with Bodoni.
